University News Last updated 12 April 2017
探花直播 students have been named among the most talented new creatives in the Midlands - picking up awards and work placements in the process.
Eight students from 探花直播鈥檚 Schools of Media, Business and Visual Communication were named winners at the B-Hive Creative Design Competition Awards, while more than 10 others have been handed opportunities to gain real-world industry experience.聽
Rosie Clarke claimed first place in the Design category. Abigail Bills, Chloe Dudley, Elio Delgado and James Barnsley were named winners in Marketing. Madeleine McCrann-Smith won the PR category, while Nora Al Hindi and Henry Bartonwong scooped the top awards in Advertising.
The other students will all be given the opportunity to put their work into practice during placements with some of the region鈥檚 top creative agencies.
B-Hive aims to support the next generation of creative and marketing talent by providing opportunities for budding talent to gain experience alongside their studies and honouring those whose work reaches professional standards.聽
Students were tasked with drawing up ideas to fit a realistic brief before presenting their ideas to an expert panel in a Dragon鈥檚 Den style pitch.
Winners were then selected based on their creativity, ability to meet the guidelines and the quality of their pitch, with the eight 探花直播 students each taking top prize in their respective categories.聽
Madeleine McCrann-Smith from Owestry in Shropshire who took first place in the PR category, said:聽鈥淚 entered after being encouraged by my PR tutor, I felt like I couldn't turn down the chance to pitch in front of industry professionals.
鈥淓ven getting shortlisted was a massive deal. It really is such an amazing opportunity, and I'm so grateful that I had the chance to do it.
Rosie Clarke who won the Design category聽said: "B-HIVE has given me聽a fantastic opportunity to present ideas,聽gain聽professional聽feedback and has increased my聽confidence in my design聽work, resulting in聽winning exciting聽placements at a number of聽top 探花直播 based聽agencies."
The awards were judged by leading industry professionals from 22 agencies and brands across the region, with the winners named by Ollie Purdom of Pitch Consultants, organisers of the B-Hive event.聽
Ollie Purdom said: "B-Hive rewards the very best student talent. It鈥檚 not an opportunity to give away work placements; the awards are based entirely on merit and the judges have high expectations.
鈥淭his year鈥檚 presentations were some of the best we鈥檝e seen since we set the scheme up. All categories saw some outstanding presentations, with judges in the advertising category unanimous that it was the best quality they鈥檇 seen to date." 聽