Choosing the right degree is an important step in shaping your future career. For aspiring marketers, the decision often comes down to selecting between a Marketing degree or a Digital聽Marketing degree. Each path offers unique advantages, tailored to different career goals and learning preferences. In this blog, we鈥檒l explore the differences between both options to help you determine which degree might be the best fit for you.
Marketing Courses
罢丑别听BA (Hons) Marketing聽degree, along with its various pathways like聽BA (Hons) Marketing with Advertising and Public Relations听辞谤听BA (Hons) Marketing with Digital Communication, offers a comprehensive and in-depth exploration of marketing principles over three years. This allows students to delve deeper into聽产辞迟丑听traditional and digital marketing strategies, providing a broader understanding of the field. This course also聽offers an option for聽students to add an extra year to their course to do a placement year in industry.
A key advantage of the Marketing degree is the detailed knowledge it offers. Accredited by 迟丑别听, the programme covers all core marketing principles, including consumer behaviour, brand management, market research, and strategic planning. Additionally, the flexibility to specialise in areas like advertising, public relations, or digital communication allows students to tailor their degree to their specific career goals.
The course also supports your聽employability, offering opportunities for year-long placements and hands-on experience through 迟丑别听student-led marketing agency, The Link Agency. 罢丑别听CIM accreditation聽ensures that the course content is industry-relevant, and students often graduate with exemptions from the CIM Professional Diploma. The comprehensive skill set acquired through these courses opens doors to聽a wide range of聽marketing roles, from brand management to market analysis, advertising and beyond.
Find out more聽about our Marketing Alumni, Jake Newton聽who is now a聽CRM Executive.聽
Digital聽Marketing Course
罢丑别听BA (Hons) Digital Marketing聽degree is a two-year course designed for those eager to immerse themselves in 迟丑别听digital world. This course is intensive, offering a full degree with teaching condensed over two years, including during the summer term. The course focuses on providing students with the practical skills needed to succeed in digital marketing.
One of the standout features of this degree is its practice-based, employment-led approach. Students have the opportunity to collaborate directly with industry professionals and creative agencies, developing real-world marketing campaigns. Whether 颈迟鈥檚 耻蝉颈苍驳听 or working on projects for high-profile clients like , the hands-on experience gained through this course is invaluable. This degree emphasises creativity, innovation, and the application of digital marketing strategies in real-world scenarios, making it an ideal choice for those who are passionate about the digital world and eager to jumpstart their careers quickly.
Graduates of the Digital Marketing course are well-prepared for roles in digital agencies, content creation, social media management, SEO, and other areas where creative聽strategy is key. This course is accredited by the , whilst the programme's intensive nature ensures that students enter 迟丑别听working world聽with a great portfolio and relevant experience, ready to make an immediate impact.聽
Find out more聽about our Digital Marketing Alumni,聽David Kenning who is now a Digital Marketing Executive at Sandwell College.聽
Marketing
Find out more about our exciting Marketing courses.
Which Degree is Right for You?
When choosing between a Marketing and Digital Marketing degree, 颈迟鈥檚 essential to consider your career aspirations and preferred learning style.
Fast-Paced with a Digital Focus: If you鈥檙e eager to dive into the world of digital marketing, creating campaigns, and working closely with creative professionals, the two-year Digital Marketing degree is a fantastic choice. It鈥檚 designed for those who want to specialise and enter the workforce swiftly, armed with practical skills in digital tools and strategies.
Broad Marketing Knowledge: On the other hand, if you prefer a course that covers both traditional and digital marketing, with the flexibility to specialise in various areas or undertake a placement year, the three-year Marketing degree might be better suited to your needs. This path provides a strong foundation in all aspects of marketing, along with valuable industry recognition and placement opportunities.
Both 迟丑别听BA (Hons) Digital Marketing and 迟丑别听BA (Hons) Marketing degrees offer unique advantages, leading to successful careers in the vibrant field of marketing. Your choice should align with your聽interests, career goals, and the pace at which you wish to enter the professional world. Whether you opt for the two year, digital-focused route or the broader, more traditional path, both degrees are designed to equip you with the skills and experience needed to thrive in today鈥檚 dynamic marketing landscape.